Modern Marketing and Campaign Management can be an incredibly complex process. Fundraisers need to be able to produce multi-stage, multi-channel, direct marketing campaigns while also handling their website, social media marketing, face-to-face and broadcast media advertising. Not to mention good old fashion relationship building.
Fortunately, Salesforce is one of the most comprehensive marketing platforms available today. It offers a broad range of out of the box capabilities and can be easily extended with the addition of apps and integrated cloud solutions like Marketing Cloud and Pardot.
This campaign management module is going to focus on direct marketing campaigns, although many of the steps will apply equally to other forms of marketing.
It should be noted that some aspects of campaign management will vary depending upon on your implementation, and the tools that you use. This training module will give you a good foundation regardless of how your system is implemented.
Let’s get started!